Lee first teamed up with British fashion brand self-portrait limited edition series

After years of hard work, Lee has established close ties with its target consumer, the stylish, innovative younger generation. From the launch of the first protective Lee Bib overalls to the well-known 101 series made by 13 ounces of denim, Lee has been innovating for 120 years and has achieved many historic breakthroughs in denim. From the practical to the fashion, it plays a vital role. Preserving tradition while innovating fashion, Lee has a leading position in the denim fashion world and is known as the classic of denim culture.