In the midst of the crisis, the two textile enterprises are in the midst of a crisis.

When investigating major textile industry clusters in Zhejiang, the reporter found that due to the impact of the financial crisis, the overall survival of the textile industry was difficult, but nearly 20% of textile enterprises not only gained a firm foothold, but also entered a fast and extraordinary development period of “opportunity”. . The analysis of the reasons for these companies' counter-trends is mainly due to the various internal efforts to deal with the crisis before the financial turmoil.
Leading companies ushered in development opportunities In the interview, a group of domestic textile and garment enterprises such as Shenzhou International Group, Furun Holding Group, Yuemei Group, Youngor, Babe Tie, etc. told reporters that 30% of corporate orders fell by 30%. Under the above fundamentals, it is still able to rise against the trend, and even in the crisis, enterprises account for about 20% of domestic textile companies. The Zhejiang textile industry believes that for this part of the leading enterprises, the current "ecological environment" can be said to enter the most favorable period of opportunity for enterprise development.
First of all, the labor shortage of some enterprises has been alleviated, and some even started to reserve and train talents. Due to the overall downturn in the industry, the employment has decreased, and a number of foreign-funded textile enterprises in the Pearl River Delta have divested, and a large number of skilled workers and management personnel have begun to move to the Yangtze River Delta and other places. Yisha's leading company in the hosiery industry, Langsha Group, has been prosperous in production and sales since the beginning of the year. Chairman Weng Rongdi said that in the past, the shortage of migrant workers has led to the establishment of some posts and departments within the enterprise. Now, not only the personnel have been added, but also a group of talents have been reserved.
Secondly, the price of raw materials has stabilized, the price of textile equipment has fallen to the bottom, and technological transformation has entered the best period. As the prices of crude oil, coal and steel fell back, the prices of raw materials were low, and the price of world-class textile equipment fell by 1/3. Under this circumstance, it is also a good time to purchase large equipment, expand reproduction and technological transformation from abroad. . Meibang Knitting Co., Ltd., which produces seamless underwear in Zhuji, has been fully booked this year. Recently, it has also acquired the commercial network and production equipment of two US competitors. The equipment imported by 50 million yuan has arrived in China.
Third, the state support policy reduces the operating costs of enterprises. Financing costs, financial costs are reduced, VAT transfer, tax rebate rate has also been raised from 11% last year to 16% now, plus the government has increased special fund support for technological transformation, industrial upgrading and going global, especially for large enterprises. The space is enlarged. Ma Jianrong, chairman of Shenzhou Group, said that the export tax rebate was raised by one percentage point. The company refunded 600 million yuan a year, equivalent to the total profit of the company last year.
According to the famous "smile curve" theory composed of design, research and development, processing and manufacturing, and brand marketing, most small and medium-sized textile export enterprises are in the processing and manufacturing parts, so the profit is meager and the anti-risk ability is weak. In the case of companies that have made breakthroughs in designing R&D and marketing two high profit points, the opposite is true.
Zhejiang Yufeng Socks has more than 160 national patents, and each patent has opened up a new market. For example, this company developed socks with buckles that can be buckled this year, because there will be no single socks left. Popular in the European and American markets, a German company placed a $5 million order in one go. Last year, the sales of the peak hosiery industry reached 300 million yuan, and the target for this year is 500 million yuan.
Zhu Ji, Minister of Foreign Trade and Economic Cooperation of Zhuji City, said that under the impact of the financial crisis, the industry shuffled, and the low-profit, low-value-added single processing enterprises were hit hard, while enterprises focusing on independent intellectual property rights, product research and development, independent brands and marketing were basically Don't worry about orders.
Zhou Rusheng, director of China Textile City Management Committee, believes that the textile industry can also be a high value-added, high-profit industry. Italy's one-meter women's fabrics are sold for 15 euros and cost only five euros. The key is that the R&D design incorporates high-tech and is supported by international brands. Jin Yao, chairman of the world's largest tie-making company, Babe Tie Company, said that although Chinese original brands are still very limited in foreign countries, the marketing network established by Chinese companies themselves is very young, but as long as one day does not occupy these two "smiles" The commanding heights of the curve, the Chinese textile industry can not get rid of the situation of "making a wedding dress for people."
Looking for the economic haven "safe haven"
The traditional overseas textile consumer market is difficult to start, trade barriers are on the rise, the appreciation of the renminbi has reduced the profit margin, and the land and labor costs in China's coastal areas have soared. The situation of many textile enterprises can be described as “four sides of the song”. However, when the European and American markets were frustrated, companies that switched to the Middle East and Africa have left a classic case of successful breakout.
Zhejiang Daxiang Holding Group Co., Ltd. invested USD 2.6 million in Botswana in Africa to set up a processing enterprise for processing and processing garments and home textile fabrics. Based on Botswana, it expanded to South Africa, Namibia, Mozambique, Nigeria and Ghana, and then Africa has entered the global market as a re-export trade base. From the establishment of the first trade window in Botswana in 1998, the global sales of the Daxiang Group reached 1.2 billion yuan last year. This year, textile companies are generally facing difficulties. The Group is actively preparing for the construction of a textile industrial park with a total investment of 50 million US dollars and covering an area of ​​6 square kilometers in Botswana, which will drive domestic textile enterprises to go out and establish an overseas textile industry chain. Establishing factories overseas means not only the solution of land and labor factors, but also the opening of new markets with huge potential, changing the low profit margin of the textile industry and, more importantly, maximizing the frictions of international trade and various Trade risk. It is understood that only the existing 100 overseas trade institutions and more than 10 overseas production-oriented enterprises in Zhuji City directly drive 700 million exportes every year.
Zhou Rusheng said that my foreign-oriented enterprises have been working for overseas markets for many years. Only half of them go out. To go out completely, we must allocate resources around the world, avoid risks, and win more living space for enterprises.

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