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China Beauty Network 2017CHIC spring show the end of the trip, the harvest is full, during the exhibition we had the honor to interview Cui Zhi Zhiyu women's brand, it is learned Cui Zongyou design origin, may have a dream always go further, now Cui is no longer just a designer, he is more knowledge of women's managers, from design to manage his ability to do more, and now under the leadership of Cui we have this unique brand of women's clothing has gone further Understand.
Reporter: First of all, let us talk about the brand culture of knowledge Yu.
Cui total: Zhi Yu is a creative designer of Guangzhou Ink Creative and Creative Co., Ltd., known Yu pursuit of pure quiet and leisure, the natural cotton and silk in the process of handling the sewing into a different mood Clothes, meticulous design and production, so that every piece of clothing can make women's girls put down the burden, pure show their beauty, to enjoy a more comfortable and relaxed life.
Reporter: Now all new products listed on the market, this year Zhiyu clothing What are the characteristics?
Cui total: This exhibition we brought only part of their products, this series of clothing is also made of more ecologically natural fabrics, comfortable and soft fabrics to the skin to bring more general comfort, the use of a variety of Hue, in the comfort and quiet but also to show the unique temperament of girls. Designers hope that every piece of clothing and wearer to become known as "confidante", can achieve random status.
Reporter: Our design inspiration comes mainly from where?
Cui total: inspiration comes mainly from life. We can always see different scenery on the road, looking for some different wonderful, art comes from life but above life, anything may bring us some inspiration in an instant, we put our own thoughts and views In a more different way to express it, which is derived from our new season of series. Zhiyu women let every girl on the road to enjoy a relaxed and comfortable feeling, to show more comfortable side of life, the road can also experience the quiet and leisurely.
Reporter: Nowadays, the social girls prefer fashion clothes, so what do you think we know that there are personality women's development in the following advantages?
Cui total: what to wear popular What is the first of this a rather wrong fashion concept, the majority of the popular it belongs to a trend, the most suitable choice of their own, the epidemic may not be suitable. Of course, everyone recognizes the fashion is different, what we can do is to think of a fashion they are combined with the needs of the present to show to everyone, with a more unique and unique way to interpret the personality of women. We know Yu does not flashy women do not mean, do not blindly follow the trend of the public, only the simple spirit of craftsmen in the subtle expression of caring service spirit, low-min focus, wait for confidante.
Reporter: Original brand in China in recent years, the number of layers is not poor, but the development of good is not a lot, you think you want to make more recognition and love of knowledge Yu still need to do?
Cui always: small brands to deepen the promotion, this is inevitable, but now we should do is make their own brand bigger, do their own products is the key, the product is a good brand is the guarantee of steady development, and only Good products to get the consumer favorite and trust, more occupation of the market. Second is to further promote the brand, enhance brand awareness and influence.
Reporter: To create the brand's influence is definitely to make the brand bigger, joining is also a good way for franchisees we have any requirements? What are the advantages of joining us?
Cui always: the requirements of course, I hope partners can recognize our brand culture, recognition of our clothing concept, to safeguard the corporate and brand image, and now we pay more attention to is to make the brand more stable and better development, and gradually expand the brand Influence and then filter the franchisee, joining this company will give greater support in the future to let know Yu women's flowers everywhere in China.
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