Ayu a-you women's 2017 autumn and winter new product conference

Mo asked the middle of the road. - Li Jiayou

Ayu brand 2017 “Nanshan, Nashui, that family” new autumn and winter press conference kicked off at its Beijing headquarters on March 20. In this theme, Ayout picked up the most beautiful landscapes and the most pristine human daily life in Guizhou, combined with Ayou's attitude of appreciation and respect for nature, allowing inspiration to continue, blossom and result.

Seedlings, maples, butterflies, birds, and squid... In the eyes of Miao people, mountains, mountains and waters have auras. They wear nature on their bodies and live with the gods day and night; they gradually drift away from humans and nature. Today, Miao people's sincere admiration and protection of natural traditions and beliefs make them unique and benefit from this. Ayou can discover and spread these beautiful things.

The autumn and winter collections enriched the shirts, sweaters, and cotton clothing categories, making them more youthful and fashionable. In addition to Ayou's usual linen material, this season, the combination of embroidery cotton, double-faced wool, wool knitting and many other fabrics also greatly enhance the overall texture; the craft is still based on embroidery, combining the Miao embroidery and diverse The accompaniment of acupuncture and agile presentations give people a fresh look.

One detail is a painting. An embroidery is a landscape. The nature of Guizhou is inexhaustible, and the human culture there is mysterious and simple. What Ayou can do is to embroider this charming scenery in one stitch.

They are no longer simple clothes, but a carrier containing the yearning for a leisurely poetic life, the tracing and conveying of national feelings, and the demand for inner beauty.

The first-hand sewing of a needle, the experience of the wisdom and beauty of the Miao process. As if to be in that mysterious land, return to simple self.

The mountains, the water, the people / carrying the city / live in silence with poetry.